Digital Signage in Business – Applink Solutions
Today’s customer expects fast, engaging, and personalized information—whether they are in a shopping mall, a government office, or a corporate building. That’s why Digital Signage systems are gaining popularity across various market sectors. As a leader in digital solutions, Applink offers a comprehensive approach to digital signage by combining advanced hardware with our proprietary CMS platform, Media Manager. This enables effective content management that truly influences audience behavior.
Digital Signage is now much more than just a screen displaying ads. It is a cohesive communication system that operates in real time, is flexible, and integrates with other marketing channels. With hundreds of implementations across Poland, Applink demonstrates how this approach translates into measurable benefits for a wide range of industries.
Retail: More Than Just Promotions
Shopping malls and retail stores are natural environments for digital signage. Here, screens serve both informational and sales-driving functions. Properly programmed content can increase foot traffic in specific areas and influence the amount of time customers spend on site.
- content tailored to the time of day and customer profile
- dynamic promotions synchronized with POS systems
- interactive screens placed near fitting rooms or checkout areas
Transportation: Information That Moves
At train stations, bus stops, and metro platforms—timeliness and clarity of communication are crucial. Functionality takes precedence over design in these contexts.
- digital timetables with automated updates
- content adapted to emergency situations (e.g., delays, route changes)
- advertising and civic content integrated with city servers
Our project involving a network of screens along Warsaw’s Metro Line 2 is a prime example of how digital signage can enhance both passenger information and the visual identity of public spaces.
Offices and Commercial Real Estate: Communication for Professionals
In modern office environments, first impressions and effective wayfinding are essential. Digital Signage enables features such as digital receptions, event announcements, and tenant branding in building lobbies.
- screens displaying meeting and conference schedules
- wayfinding support across office complexes
- centralized content management via Media Manager 2.0
Municipalities and Public Spaces: The City Speaks Digitally
An increasing number of municipalities are investing in digital citylights and infokiosks. These tools improve communication with residents and offer a platform to promote local businesses.
- easy-to-use content management across multiple devices
- integration with city apps and emergency systems
- low-power or renewable energy options (e.g., rooftop PV panels on public buildings)
Entertainment and Shopping Centers: Experience Over Advertising
In food courts, chillout zones, and play areas, interactive totems, educational screens, and ambient digital installations are becoming the norm. Their purpose is not just to advertise but to build emotion and brand loyalty.
- solutions based on motion sensors and beacons
- time-controlled displays that adapt to the daily cycle
- systems integrated with mobile apps (e.g., push notifications)
One System – Endless Possibilities
What sets Applink apart is our proprietary hardware and custom CMS, enabling centralized management of an entire screen network. This ensures not only convenience but also time and cost savings.
“Technology is our domain. We integrate controllers, sensors, routers, software, and content into a seamless system. This provides the client with a complete, scalable communication solution that runs smoothly from day one,” says Piotr Wróblewski, CTO of Applink.
Summary: Digital Signage as an Investment in Communication
Regardless of the industry, Digital Signage is no longer just a nice-to-have feature. It’s a strategic tool for building brand identity, engaging customers, and enhancing operational efficiency. A modern screen is not just a display—it’s part of a connected communication ecosystem.
Applink is a partner that delivers more than a screen. We deliver the solution.
